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Font vs. Typography: Understanding the key differences
When it comes to design, especially in the realms of digital and print media, two terms often come up: font and typography. Though they are sometimes used interchangeably in everyday language, they have distinct meanings and roles in design. Understanding these differences is crucial for anyone looking to improve their design skills or communicate effectively […]
Read moreWhat is the difference between RGB and CMYK?
In design work, RGB (Red, Green, Blue) and CMYK (Cyan, Magenta, Yellow, Key/Black) are two main color systems used for different purposes, You may hear your design team speaking of these when working on different projects or when they request a file or supply a file to you. In short: RGB (Red, Green, Blue) Where […]
Read moreWhy does my design team keep asking for a vector file?
As a follow up to our last post – what type of logo file should I be supplying production teams (or requesting from my sponsors). In short: a vector file. A vector-based file is a type of graphic that uses mathematical formulas to create shapes such as lines, curves, and polygons, rather than pixels (like […]
Read moreWhy you shouldn’t use Microsoft Word to design a logo
When it comes to creating a logo for your business or personal brand, you might be tempted to use a program you're already familiar with, like Microsoft Word. After all, it's widely available and easy to use, so why not? However, there are several reasons why Microsoft Word isn't suitable for logo design.
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