As a follow up to our last post – what type of logo file should I be supplying production teams (or requesting from my sponsors).
In short: a vector file.
A vector-based file is a type of graphic that uses mathematical formulas to create shapes such as lines, curves, and polygons, rather than pixels (like in a photo). This allows the logo to be scaled infinitely without losing any quality, making it ideal for various applications from small business cards to large billboards.
Designers prefer vector-based logos because they:
- Maintain quality at any size: The logo looks sharp and clear, whether printed small or enlarged for large formats.
- Are easy to edit: Vector files allow for easy adjustments in terms of color, shape, or size.
- Smaller file size: Vector files tend to be more lightweight compared to high-resolution images, making them easier to share and store.
- Support multiple outputs: They are highly versatile and can be saved in different formats (like PNG, JPG, SVG, or PDF), making them compatible with both digital and print media.
These files are often created using software like Adobe Illustrator. Common vector file formats include SVG, EPS, and AI. (PDF works too, but only if exported/saved from an Illustrator file).
